If you can place your core offering firmly at the center of your design, then all other elements in the site help both the users and the business reach their goals.
Kalbach and Lindemann show how the Core+Paths method keeps the design focused on your goals.
Continue readingOnce there was a big debate on: Is experience design about online and mobile interfaces or is it something more?
Ten years later, not only is it part of our professional language, designers are exploring its potential, learning from everything from science fiction to behavioral psychology.
Continue readingAs the web design community explores using game design principles in our work, we must be aware of how and when they are appropriate.
Christina Wodtke takes a closer look at two key principles, mastery and flow, and explains how we might use them in application design.
Continue readingIn this podcast, Jeff Parks talks with Jessica DuVerneay, the Global Director for the first annual World Information Architecture Day, held in February 2012.
Continue readingFrom the early Christians to the Eames, we’ve been telling stories in space. Now that media installations are becoming more prevalent, how do we use them to inspire and effect users? Second Story faced that challenge when they created an installation for the University
of Oregon.
