Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and
Continue readingThe process of designing any sort of human experience, regardless of purpose or platform, is centered around reaching a desired outcome, ideally with as little fuss and as much joy as possible. The purpose of an experience and the platform
Continue readingAfter discussing how to prepare, plant, water, fertilize, till and experiment with and then observe and protect your organic garden of a team, I’m happy to announce that the last two steps are quite fun. You’ve worked hard to grow
Continue readingIn this series, I’ve been using an organic garden analogy to describe how we’ve grown Intuitive Company sevenfold over the past five years. In previous installments I gave advice on how to prepare your organization for growth, and what it
Continue readingImprovisation is a very old and time-tested form of theater. The earliest use of improvisation is found in records of a Roman farce performed in 391 BC. Given its long history, it’s surprising to me that in our modern world,
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