Tying in Augmented Reality and Virtual Reality to Your Brand’s Digital Presence

Just as you had mastered SEO, social media, and original content, along come platforms that threaten to disrupt all previous branding experiences. According to a survey by Greenlight Insights, 53% of respondents said they would be more inclined to purchase from a brand that used virtual reality compared to one that did not. Although we are now relatively more familiar with augmented reality (AR) and virtual reality (VR), it is still quite a challenge to understand how to design effective

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Designing Progressive Web Applications for the Future

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a web and Android developer, I’ve been very interested in progressive web apps, not just from a professional point of view but also because this is a technology that I actually believe in.

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Five Strategies for Infusing VR Design with Empathy

The desert was frigid and the sun was just peeking over the mountains when we arrived at the Mojave Air & Space Port. A full-scale rocket prototype at the end of a long driveway marked the spaceport’s entrance. I was just a walk away from realizing a small part of a big dream: being part of space exploration. Space travel and participation in the space economy are pretty much impossible for all but the most elite scientists, astronauts, and billionaires.

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When Information Design is a Matter of Life or Death

In 2008, Lloyds Pharmacy conducted 20 minute interviews1 with 1,961 UK adults. Almost one in five people admitted to having taken prescription medicines incorrectly; more than eight million adults have either misread medicine labels or misunderstood the instructions, resulting in them taking the wrong dose or taking medication at the wrong time of day. In addition, the overall problem seemed to be more acute among older patients. Almost one in five people admitted to having taken prescription medicines incorrectly; more

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Is the iPad mobile?

My Android phone died on the train when I was several stops away from my destination. I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when I should be using my brain. Wait, I thought, I have both my iPad and my laptop in my backpack. I felt ridiculously conspicuous pulling out either just to check Google Maps. Between the two, I chose the iPad. It’s

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