In May and November of 2018, I traveled to Norway to do user research. I don’t have any depth of experience with Norwegian culture. What follows is my outsider’s view and interpretation. I doubt it’s the whole story. I tried
Continue readingCategory: Discovery, Research, and Testing
Understanding the Value of Workarounds
As I stare down the tiny leaf-shaped fruit well of my yogurt container, I stop to think, why can’t I ever get ALL of the fruit from this little reservoir? There is always some fruit left over. My spoon is
Continue readingHow Do You Gauge the Success of a VR Experience?
Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is
Continue readingUnveiling the Specifics of ‘Unsubscribe’ for Email Marketers
Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is
Continue readingMake the Commercial First
If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget.
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