The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online
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Online Surveys On a Shoestring: Tips and Tricks
Design research has always been about qualitative techniques. Increasingly, our clients ask us to add a “quant part” to projects, often without much or any additional budget. Luckily for us, there are plenty of tools available to conduct online surveys,
Continue readingCreativity Must Guide the Data-Driven Design Process
Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to
Continue readingA Beginner’s Guide to Web Site Optimization—Part 3
Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2, I presented a detailed and customizable process. In this final
Continue readingA Beginner’s Guide to Web Site Optimization—Part 2
In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal
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