More companies are doing user research than ever before, but what is becoming of all the information? Steve Mulder talks about strategies for getting research into shape so real people can actually use it. The key: user personas.
Continue readingMethod acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.
Continue readingPersonas and scenarios tell honest stories that are sculpted from diverse and comprehensive sets of data. Parrish Hanna and his Experience Planners demonstrate how to keep it honest throughout the organization.
Continue readingPersonas ought to be one of the defining techniques in user-focused design, but they’ve unfortunately become more of a check-off item than a useful tool. So how did we get here?
Continue readingEntertainment, education, and collaboration software is often used by two or more people simultaneously. Each of these groups has a different set of needs and expectations, and each can be modeled as a group persona, rather than as individual users.
Continue reading