Author: Robert Goesch

Robert Goesch is a Product Designer and the Co-founder at DUMBO in Cologne, Germany. He co-founded DUMBO in 2017 to realize his vision of designing and shipping digital products that add real value to our everyday lives. With his team, he obsessively pursues the goal of building products that focus on user needs and correspond to human interaction patterns. He has worked with companies like Deutsche Telekom, AXA Insurances, and Lufthansa among others. He is a maker, using the power of design for change. Building products. With people. For people. In a digital world. Connect with Robert on LinkedIn or Twitter. Do not miss his thoughts on Design Strategy on Instagram.

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Deliverables / Findability / Foundational Thinking / Process and Methods / Prototyping

Stop Counting Clicks

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Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions a user makes is in no way directly related to conversion rates. It might be a surprise, but there is no statistical evidence to prove that this widely held belief is true. When establishing the amount of clicks that are

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