Jeff Parks had the opportunity to speak with Milissa Tarquini on her article, “Blasting the Myth of the Fold”:http://www.boxesandarrows.com/view/blasting-the-myth-of. They talk about how this long held rule in web design is being de-bunked by web analytics and user testing, as well as how this will impact design and development processes based on screen resolution and browser compatibility.
*Defining the Fold*
Milissa outlines the different terms that people use for the fold. Anything that falls below that point in the screen where the user has to scroll is the fold
*Back in the day*
In the early 90’s at AOL scrolling was prohibited. Milissa talks about the need for balance in designing for the fold while being creative.
*A moving target*
She goes on to talk about the challenge of designing for the fold with different screen resolutions and browsers and how in her opinion no one should be designing for the fold.
*Content is still king*
According to Milissa it all comes down to the quality of the content. If content is engaging and the user is interested in the information, they will follow the path to what they are seeking, regardless of the medium.
*Interaction Design is everywhere*
As Derek Featherstone pointed out in his discussion with Christina about Accessibility, IXDA plays an important role when designing with how users will find content on a page.
*Not the last, but a new frontier*
Milissa addresses social media tools such as Blogs, Facebook, and MySpace and how these new web services reinforce the notion that users do scroll. As Eric Reiss commented, “…perhaps the new frontier is the bottom of the page.”