At this point in experience design’s evolution, satisfaction ought to be the norm, and delight ought to be the goal. As design professionals, how do we create opportunities for customer delight?
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Inconspicuous Consumption: Lessons for Web Design from Mall and Retail Design
The similarities between web design and retail shops, suggest that the retail environment, which has centuries of experience behind it, might have a few lessons to teach those of us in the emerging discipline of web design. This first part of a three-part article explores the first two of nine lessons.
Continue readingTeaching Information Architecture to the Design Student
What the design student needs is a design course that stresses usability, human factors, and clarity, instead of the typical branding and interpretation problems they usually encounter in their other design classes. James Spahr recounts a year of teaching at Pratt Institute that attempts to cross those boundaries.
Continue readingBuilding the Beast: Talking with Peter Morville
Polar Bear book co-author Peter Morville shares the inside stories about the making of the new edition—from its original scribblings on an airsick bag to the ideas that didn’t make it in—and his thoughts about how the field has changed since their book was first published.
Continue readingMSWeb: An Enterprise Intranet #2
In our second excerpt from the newly-released second editon of “Information Architecture for the World Wide Web.” the authors look at how the MSWeb team succeeded at spreading its gospel through a huge organization like Microsoft when similar efforts at smaller companies often fail.
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