Benchmark Your UX at All Costs

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In the user experience (UX) industry, benchmarking is a practice that measures the usability of a website. Benchmarking helps the UX researcher understand the current state of the site so the team can attack problem areas and improve them. It is very difficult to fix or improve something when you don’t know what is wrong. Imagine taking your poorly-performing car to the mechanic and they ‘fix it’ without running any diagnostics or tests. They may change the spark plugs, rotate

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Beyond The Conversation: Context-Fluid Experiences and Augmented Cognition

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Have you ever felt like you were having a one-sided conversation with someone? It feels as if you are exerting much effort with minimal feedback or response in return. When we use an application, we can think of this experience as a conversation between the user and the technology. Sometimes, it feels as if we are having that same one-sided conversation with the technology we are using. As modern people, we learn the ins and outs of the tech we

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Creating the Persuasive Pattern Card Deck

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One of our finest tasks as designers is to filter the abundance of choice into easily digestible bits. Creating great interfaces is as much about motivating, teasing, leading, and guiding users along—so that they experience value, faster—as it is to improve usability by removing friction. This requires an endeavor into product psychology and the art of designing with purpose and intent.

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10 Practical Tips for Increasing the Impact of Your Research Insights

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User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my career to help UX researchers increase the impact of their research insights in applied settings. These tips are intended primarily for in-house research teams, but they may apply to consultancies as well.

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