In the user experience (UX) industry, benchmarking is a practice that measures the usability of a website. Benchmarking helps the UX researcher understand the current state of the site so the team can attack problem areas and improve them. It
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Beyond The Conversation: Context-Fluid Experiences and Augmented Cognition
Have you ever felt like you were having a one-sided conversation with someone? It feels as if you are exerting much effort with minimal feedback or response in return. When we use an application, we can think of this experience
Continue readingCreating the Persuasive Pattern Card Deck
One of our finest tasks as designers is to filter the abundance of choice into easily digestible bits. Creating great interfaces is as much about motivating, teasing, leading, and guiding users along—so that they experience value, faster—as it is to
Continue readingHere’s What May Sound Like a Crazy Idea
Build a command line option into your next user interface. Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you
Continue reading10 Practical Tips for Increasing the Impact of Your Research Insights
User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my
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