In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal
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Enhancing the Mind-Meld
Which version of the ‘suspended account’ dashboard page do you prefer? Version A Version B Perhaps you don’t really care. Each one gets the job done in a clear and obvious way. However, as the
Continue readingA Beginner’s Guide to Web Site Optimization—Part 1
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization.
Continue readingGrow Your Career without Leaving Your Company
When I wanted to make a career shift to information architecture, I was reluctant because I loved the team I worked with. So instead of leaving to find the right work, I tried to start doing it where I was.
Continue readingDesigning for Harmony
In 1982, Scott Cook was watching his wife sit at the kitchen table struggling to balance the family checkbook. Personal computers were just becoming popular and he had seen them transform work at Procter and Gamble; yet here was his
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