When I wanted to make a career shift to information architecture, I was reluctant because I loved the team I worked with. So instead of leaving to find the right work, I tried to start doing it where I was.
Continue readingIn 1982, Scott Cook was watching his wife sit at the kitchen table struggling to balance the family checkbook. Personal computers were just becoming popular and he had seen them transform work at Procter and Gamble; yet here was his
Continue readingBold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving energy (Nest). Data is all around us, appearing in slick devices and colorful dashboards, yet focusing on the technology can cause
Continue readingIn 2008, Lloyds Pharmacy conducted 20 minute interviews1 with 1,961 UK adults. Almost one in five people admitted to having taken prescription medicines incorrectly; more than eight million adults have either misread medicine labels or misunderstood the instructions, resulting in
Continue readingHigher education is poised to help produce the next generation of user experience designers, but we can’t do it alone. In the wake of Fred Beecher’s recent “Ending the UX Designer Drought” and studies by Onward Search, UserTesting, and the
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