One of the riskiest assumptions for any new product or feature is that customers actually want it. Although product leaders can propose numerous ‘lean’ methodologies to experiment inexpensively with new concepts before fully engineering them, anything short of launching a
Continue readingRecent Posts
Building the Business Case for Taxonomy
How often have you found yourself on an ill-defined site redesign project? You know, the ones that you end up redesigning and restructuring every few years as you add new content. Or perhaps you spin up a new microsite because
Continue readingEnding the UX Designer Drought
The first article in this series, “A New Apprenticeship Architecture,” laid out a high-level framework for using the ancient model of apprenticeship to solve the modern problem of the UX talent drought. In this article, I get into details. Specifically,
Continue readingYour Guide to Online Research and Testing Tools
The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online
Continue readingMentoring as an Investment
Have you ever asked for an update on a project you’d invested a great deal of time and energy in, only to hear “they have completely redesigned it since then”? I did, and it left me with this very empty
Continue reading