Bold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving energy (Nest). Data is all around us, appearing in slick devices and colorful dashboards, yet focusing on the technology can cause
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When Information Design is a Matter of Life or Death
In 2008, Lloyds Pharmacy conducted 20 minute interviews1 with 1,961 UK adults. Almost one in five people admitted to having taken prescription medicines incorrectly; more than eight million adults have either misread medicine labels or misunderstood the instructions, resulting in
Continue readingTeaching/Learning UX: Considerations for Academic-Industry Partnerships
Higher education is poised to help produce the next generation of user experience designers, but we can’t do it alone. In the wake of Fred Beecher’s recent “Ending the UX Designer Drought” and studies by Onward Search, UserTesting, and the
Continue readingUX Researcher: A User’s Manual
This article is a guide on what to expect, and how to get the most from your UX researcher–a user manual, if you will. You will invest a lot in your researcher and you deserve the greatest return. You should
Continue readingRedesign Democracy: Dare to Think Big
Why are you in UX? It probably isn’t to get rich. Yes, there is plenty of money in being a UX professional today. If you’re competent, you should be enjoying a very nice lifestyle. But we do this not for
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