When UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in
Continue readingIn my last installment, I shared how Greg, Tim, and I prepared Intuitive Company for success by focusing on creating an open work environment in every sense of the term. Planting, or placing the right elements into the mix, was
Continue readingDear Project Managers, It has been a very enjoyable experience working with everyone over the last couple of months and sharing our ideas on UX design. The various discussions about user interface, product usability, and user engagement have been an
Continue readingWhen a company or team experiences rapid growth, it’s exciting. But more often than not, that success comes with a price. Behind the scenes, leadership is faced with the challenge of frantically filling positions to meet the escalating client demand,
Continue readingWhat makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators
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