Dear Project Managers, It has been a very enjoyable experience working with everyone over the last couple of months and sharing our ideas on UX design. The various discussions about user interface, product usability, and user engagement have been an
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Evolving a Creative Workplace: Step 1
When a company or team experiences rapid growth, it’s exciting. But more often than not, that success comes with a price. Behind the scenes, leadership is faced with the challenge of frantically filling positions to meet the escalating client demand,
Continue readingContext matters
What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators
Continue readingClicking Fast and Slow
Through social psychology and cognitive science, we now know a great deal about our own frailties in the way that we seek, use, and understand information and data. On the web, user interface design may work to either exacerbate or
Continue readingYour Boss Works for You
This past June, I stood on the brink of achieving a major professional goal. The UX apprenticeship program I’d been working so hard on was going to begin on Monday. It was Thursday. On my desk lay a curious stack
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