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Category: Business Design

September 8, 2003 Business Design / Process and Methods / User Centered

Searching for the center of design

Posted by Jess McMullin

Design is driven by many considerations. But on each project I’ve worked on, there seems to be a consistent center — a driver that determines priorities, direction, and the metrics used to measure success.

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February 10, 2003 Business Design / Deliverables / Process and Methods

What’s Your Idea of a Mental Model?

Posted by Scott McDaniel

We need a way to document and express mental models that is as simple and robust as personas for user profiles and scenarios for tasks. By laying out users’ current mental models and a target mental model, we can clarify our thinking and communication about the user interface’s objects, metaphors, and interaction.

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December 1, 2002 Business Design / From the Editors / Professionalism / Workplace and Career

Leading from Within

Posted by B Janish

While there are IAs fortunate enough to work in companies that wholeheartedly embrace user-centered design, there are many more whose biggest challenge isn’t the work itself; it’s finding the opportunity to do the work, at the right time, in a meaningful way.

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March 11, 2002 Business Design / Professionalism / Workplace and Career

CEOs Are From Mars…

Posted by Alma Derricks

With a creative background and an M.B.A., I’ve been a professional half-breed over the past 20 years. What I’ve learned is that the antagonism, hostility and resentment often felt on both sides of the equation is the outgrowth of a basic failure to understand what makes the other side tick.

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March 11, 2002 Business Design / Case Studies / Discovery, Research, and Testing

The Evolving Homepage: The Growth of Three Booksellers

Posted by Victor Lombardi

What lessons have we learned about how design improves the interface between customers and companies? Perhaps we can start by asking how websites have actually changed over time, and from that we can learn how websites should change in the future.

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