Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification At times it can be a hard internal sell to justify the costs and diversions to take your one- or two-person show on the road, all the while piggybacking off of another department’s efforts. Yet, standing on your feet
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Elements of Learning Experience Design
The process of designing any sort of human experience, regardless of purpose or platform, is centered around reaching a desired outcome, ideally with as little fuss and as much joy as possible. The purpose of an experience and the platform on which the experience takes place will vary: purchasing a plane ticket on a tablet to vacation, enjoying a musical performance in a theater, or learning to code in a classroom. Although each of these experiences require their own unique
Continue readingEvolving a Creative Workplace: Step 7
After discussing how to prepare, plant, water, fertilize, till and experiment with and then observe and protect your organic garden of a team, I’m happy to announce that the last two steps are quite fun. You’ve worked hard to grow your business and have made the necessary tweaks along the way. Things couldn’t be better. Or could they? Picking comes next, and it’s a way to recognize the highest achievers and celebrate successes.
Continue readingEvolving a Creative Workplace: Step 6
In this series, I’ve been using an organic garden analogy to describe how we’ve grown Intuitive Company sevenfold over the past five years. In previous installments I gave advice on how to prepare your organization for growth, and what it means to plant the right people into the mix, water and add fertilizer to encourage success, and then till and experiment to continue pushing yourselves. Now comes time for observing and protecting. We’ve been thrilled to watch Intuitive Company grow
Continue readingThe Creative Impact of Improvisation
Improvisation is a very old and time-tested form of theater. The earliest use of improvisation is found in records of a Roman farce performed in 391 BC. Given its long history, it’s surprising to me that in our modern world, comedy–and comedic improvisation–is considered a low-brow form of entertainment. It is generally eschewed by the erudite. But it shouldn’t be. My own experience with improvisation spans 20+ years. And in the middle of that I took a hiatus from performing
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