Perhaps it’s happened to you too. If you’ve clicked on an interesting image or piece of content only to find that you clicked through an online advertisement, you may be missing the lines between content and advertising. Their dichotomy is not new: television networks have been thinking about the distinction for over 60 years. Can their models reveal anything about the future direction of online advertising?
Continue readingCategory: Foundational Thinking
Boxes and Arrows has been serving the user experience and information architecture community since 2001. Along the way, some pretty big ideas have been developed here by people who are now leaders in the industry. We hope you’ll find inspiration in these posts.
Goodbye 2004, Hello to Another Good Year
Goodbye 2004, hello ’05. At the end of 2004, we look back at the year and take stock of where things are, how the year has passed and are thankful for Boxes and Arrows’ readers and community of authors and volunteers.
Continue readingInvesting in Usability: Testing versus Training
Assume that you are in charge of a development project and you have about $10,000 to spend on usability. What is the best way to use the money? What is the right thing to do for the organization? What will be best for customers?
Continue readingInnovation Extreme Makeover
Extreme Makeover is an unlikely place to look for useful insights into corporate innovation. Even the fat, awkward, and, let’s face it, hideous bubble-era companies were not going to improve their questionable bottom lines with a nose job, liposuction, and tummy-tuck. In spite of that, the show can offer some useful lessons when trying to understand the dynamics of innovation.
Continue readingMission Statements: Why You Might Want One
I recently started a new job. The group I manage is new and all the people on my team have recently been transferred into this group. Additionally, each person has spent a lot of time in the recent past working on individual, solitary projects, and has not regularly been part of a collaborative team.
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