Innovation Extreme Makeover

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Extreme Makeover is an unlikely place to look for useful insights into corporate innovation. Even the fat, awkward, and, let’s face it, hideous bubble-era companies were not going to improve their questionable bottom lines with a nose job, liposuction, and tummy-tuck. In spite of that, the show can offer some useful lessons when trying to understand the dynamics of innovation.

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Observing the User Experience: A Practitioner’s Guide to User Research

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With all the attention to usability over the last five years or so and the wonderful swelling of information-architecture-related books just since 2001, you would think we would have enough methods and advice to keep our projects in perfect tack. But so many of these resources, excellent though they are, tend to be more about how to pilot the ship than how to find that all-important star and keep it in sight.

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Personalization is not Technology: Using Web Personalization to Promote your Business Goal

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Personalization, properly implemented, brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant. Personalization, poorly implemented, complicates the user experience and orphans content. This article describes what separates the freshness from the noise.

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