By committing all their attention to a single craft, often literally over hundreds of years, each town in France has received the renown that comes with great work. But what happens when you leave the autoroute, lured by one of those signs proclaiming the town’s mastery and claim to fame?
Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of Zynga.com at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat. As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; and co-founded the Information Architecture Institute. She may found again.