Christina Wodtke

Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of Zynga.com at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat. As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; and co-founded the Information Architecture Institute. She may found again.

Stories by Christina Wodtke

Not so long ago, on my personal site I posted a little entry on design. And a comment was made: “IA is not design.” This sentence has sat vibrating in my head for months. It speaks of bravado in the face of fear. But why should Information Architects fear design?

Recently Boxes and Arrows caught up with Samantha Bailey, formerly at Argus and current lead IA for Wachovia Corporation’s Wachovia.com website. She talks about the transition from being a consultant to an “innie” IA, unravels the mysteries of metadata and taxonomies and shares her vision of the future of IA.

In last month’s welcome, I set out to describe Boxes and Arrows purpose and goals. On a line by itself I stated this is not a place for jargon. I felt that was important enough to call out. I certainly am being called to task for that.

Many months ago, we started with a crazy dream of a magazine that would tear down the fences we so hastily built between our crafts. An intelligent and jargon-free meeting place for practitioners that would make us all a bit smarter.

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