Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Written by: Kevin George

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed.

According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry also influences the number of unsubscribes you get. An agreeable unsubscribe rate is below 0.5%, and you should work on creating better emails if your unsubscribe rate exceeds that.

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Designing Progressive Web Applications for the Future

Written by: Mark Pedersen

Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results.

As both a web and Android developer, I’ve been very interested in progressive web apps, not just from a professional point of view but also because this is a technology that I actually believe in.

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Here’s What May Sound Like a Crazy Idea

Written by: Kevin Goyena

Build a command line option into your next user interface.

Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you as my target audience. I’m talking more about applications used by everyday people outside the IT industry.

Hear me out.

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4 Tips for Designing Apple Watch Apps

Written by: Marian Mota

The global wearable technology marketplace is growing at a staggering rate, estimated to increase from $7.1 billion in 2015 to $12.6 billion by 2018.

One of the hottest segments in that market is smartwatches. In the past year alone, smartwatch shipments have increased from 7.4 million units in 2014 to nearly 25 million units in 2015. Some analysts believe global smartwatch shipments will reach 101 million units by 2020.

While Google, Samsung, and others are pouring money into wearables, Apple continues to drive many market segments, including smartwatches. Although it’s difficult to accurately size and predict rapidly growing markets, IDC analyst Ryan Reith believes Apple Watch will ultimatelyaccount for 62% of the smartwatch market in 2015. Apple’s record of innovation, and their ability to create new markets, demands that developers take note of their product releases and market activities. Apple is positioned to lead the smartwatch market for the foreseeable future.

With those thoughts in mind, here are four tips for designing applications for the Apple Watch.

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