Design Principles

Build a command line option into your next user interface. Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you as my target audience. I’m talking more about applications used by everyday people outside the…

April 5th, 2016

4 Tips for Designing Apple Watch Apps

The global wearable technology marketplace is growing at a staggering rate, estimated to increase from $7.1 billion in 2015 to $12.6 billion by 2018. One of the hottest segments in that market is smartwatches. In the past year alone, smartwatch shipments have increased from 7.4 million units in 2014 to nearly 25 million units in…

March 15th, 2016

When Words Are Not Enough

The frequently-raised objection when it comes to quality research, UX research included, is that the conclusions are drawn based on the participants’ declarations. However, there exist some methods which allow one to grasp the real behaviors of participants, and they can be easily implemented into the research scenario. During exploratory research, the respondents are often…

March 1st, 2016

A New Challenger Appears

UX prototyping, user feedback, and the rise of anime

Prototyping is fundamental in a host of different industries. Since I spend a lot of my time prototyping as a user experience (UX) designer, I look to other fields for insights into new techniques that might save time or more effectively communicate an interaction. Storyboards are a great example of a technique that the UX…

Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to easily measure almost anything, and apps, social media platforms, websites, and email programs come with…

The Jewish Torah teaches that the Creator created our world through ten utterances–for example, “let there be light.” The Jewish mystical tradition explains that these utterances correspond with ten stages in the process of creation. Every creative process in the world ultimately follows this progression, because it is really a part of the continual unfolding…

December 23rd, 2014

Designing for Harmony

How Design-Driven Innovation Helped Intuit Get Its Groove Back

In 1982, Scott Cook was watching his wife sit at the kitchen table struggling to balance the family checkbook. Personal computers were just becoming popular and he had seen them transform work at Procter and Gamble; yet here was his wife fighting to do something challenging for humans but trivial for computers. In a flash…

December 16th, 2014

Plateaus are Harder Than Mountains

How can design help real people use data in their lives?

Bold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving energy (Nest). Data is all around us, appearing in slick devices and colorful dashboards, yet focusing on the technology can cause us to miss the people who have to use it. Our job as designers is…

In 2008, Lloyds Pharmacy conducted 20 minute interviews1 with 1,961 UK adults. Almost one in five people admitted to having taken prescription medicines incorrectly; more than eight million adults have either misread medicine labels or misunderstood the instructions, resulting in them taking the wrong dose or taking medication at the wrong time of day. In…

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