Personas ought to be one of the defining techniques in user-focused design, but they’ve unfortunately become more of a check-off item than a useful tool. So how did we get here?
Entertainment, education, and collaboration software is often used by two or more people simultaneously. Each of these groups has a different set of needs and expectations, and each can be modeled as a group persona, rather than as individual users.
In the information economy, the longevity of an organization is based as much on the sophistication of its knowledge management practices as it is on traditional differentiators such as the strength of its products, the talent of its employees, and its marketplace reputation and partner relationships. Simply speaking, as actionable and insightful information becomes the currency of an organization, there are few other ways to tap into any latent potential lost in the office corridors.
Guidelines. We seem to have a love-hate relationship with them. At the same time we construct them, we worry they’ll come back to haunt us. How did guidelines get such a bad reputation?
Card sorting is a simple user-centered technique for obtaining insight into the structure of a site. But is it really so simple? This definitive guide to card sorting includes detailed instructions on how to execute and analyze a sort, plus helpful hints to improve your sorts. It is the first in a series of articles about card sorting.
Within most corporations, taking ownership of an intranet is an unglamorous, exhausting, and thankless job for a new intranet manager. But if approached with the same rigor, discipline, and focus as any other business initiative, the task can quickly become much simpler.
Content management systems suck. Or so you would think from the strife heard from analysts and practitioners alike. And yet, many websites regularly publish vast amounts of information with superior control and ease compared to manually editing pages.
Personalization, properly implemented, brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant. Personalization, poorly implemented, complicates the user experience and orphans content. This article describes what separates the freshness from the noise.
A common view of vision is that it’s something handed down by a leader to the troops. When a redesign goes awry, the troops complain, “There was no vision.” But the problem goes deeper than either scenario; the problem is that there was no shared vision.