Process and Methods

A common view of vision is that it’s something handed down by a leader to the troops. When a redesign goes awry, the troops complain, “There was no vision.” But the problem goes deeper than either scenario; the problem is that there was no shared vision.

Design is driven by many considerations. But on each project I’ve worked on, there seems to be a consistent center — a driver that determines priorities, direction, and the metrics used to measure success.

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