Fifty years before web, 30 years before the personal computer, Vannevar Bush envisioned a new machine to make sense of the growing mountains of information, creating the notions of “hypertext” and the modern link.
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Challenging the Status Quo: Audi Redesigned
In September 2000, Razorfish, Germany was tasked to redesign the main websites for Audi. In the process they explored workgroup software, utilized technology to support the brand ideals and challenged the status quo of current web navigation thinking by proposing a right handed navigation system.
Continue readingCoherence, Context, Relevance: Special deliverable #2
There are a lot of things that make deliverables good: coherence, context and relevance hardly constitute a comprehensive list. But by focusing on techniques that achieve coherence, context and relevance, information architects can address the challenges of starting a document, focusing the document and explaining its value.
Continue readingBuilding Brand into Structure
Brand should be a component of every decision a company makes, from its customer service to its logistics to its letterhead to its interactive properties. Tips and advice for the IA needing to support the brand experience within a quality user experience.
Continue readingOpening Pandora’s Box: Special Deliverable #1
In the first of a continuing series, Dan Brown will seek to elaborate on the preparation of deliverables, a crucial component in the maturation of Interactive Design. He will regularly explore the nuances of artifacts and share techniques that can help make your deliverables more valuable to other team members and clients.
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