Brand should be a component of every decision a company makes, from its customer service to its logistics to its letterhead to its interactive properties. Tips and advice for the IA needing to support the brand experience within a quality user experience.
Continue readingIn the first of a continuing series, Dan Brown will seek to elaborate on the preparation of deliverables, a crucial component in the maturation of Interactive Design. He will regularly explore the nuances of artifacts and share techniques that can help make your deliverables more valuable to other team members and clients.
Continue readingNot so long ago, on my personal site I posted a little entry on design. And a comment was made: “IA is not design.” This sentence has sat vibrating in my head for months. It speaks of bravado in the face of fear. But why should Information Architects fear design?
Continue readingThere’s a natural balance that can be mastered between both intensely imaginative, and passionately logical lines of thought. We need to seek out this synergy to be good at design. The surprising truth is that for designers everywhere, the scientific method can be an extremely powerful tool for finding and evangelizing your great ideas.
Continue readingPart 2: The intense focus on the user experience differentiates websites from printed products—and information architects from print designers and writers—more than anything else. Information architects must think like print designers and writers—and they must do what print designers and writers do—on a much bigger scale, in “N dimensions.”
Continue reading