Not so long ago, on my personal site I posted a little entry on design. And a comment was made: “IA is not design.” This sentence has sat vibrating in my head for months. It speaks of bravado in the face of fear. But why should Information Architects fear design?
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Designing on Both Sides of Your Brain
There’s a natural balance that can be mastered between both intensely imaginative, and passionately logical lines of thought. We need to seek out this synergy to be good at design. The surprising truth is that for designers everywhere, the scientific method can be an extremely powerful tool for finding and evangelizing your great ideas.
Continue readingMoving from Flatland to Hyperspace: The “Evolution of a Mindset” Part 2 of 2
Part 2: The intense focus on the user experience differentiates websites from printed products—and information architects from print designers and writers—more than anything else. Information architects must think like print designers and writers—and they must do what print designers and writers do—on a much bigger scale, in “N dimensions.”
Continue reading“Why We Buy: The Science of Shopping”
“Experience design” doesn’t just apply to online design. Paco Underhill’s “Why We Buy: The Science of Shopping” explores customer experience and consumer behavior as they affect retail and offline environments and in turn provides dozens of lessons for those in web development.
Continue readingMoving from Flatland to Hyperspace: The “Evolution of a Mindset” Part 1 of 2
Part 1: My entrée into the web world—Spaceland, or “Hyperspace”—was not a smooth one; in fact, it was downright mind-bending. My personal journey from designing and writing for print media to becoming an information architect for websites conjures up images of Flatland, written by Edwin A. Abbott, an English clergyman, educator, and Shakespearean scholar (1884).
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