Boxes and Arrows

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal optimization process is beneficial for the following reasons. It organizes the workflow and sets clear expectations for completion. Establishes quality control standards to reduce bugs/errors. Adds legitimacy to the whole operation so that if questioned by stakeholders, you can explain

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and evolve an optimization program. Part 1 will cover some basics: definitions, goals and philosophies. In Part 2, I’ll dive into a detailed process discussion covering topics