So far in this series I’ve discussed how to prepare your team or organization for successful expansion, how to plant the right elements into the mix, and then how to ensure sustainable growth by “watering.” Adding fertilizer comes next. Think of this step as finding ways to spark excitement, provide motivational guidance, or even remedy a malady.
Continue readingIn my last two installments, I shared how Greg, Tim, and I prepared Intuitive Company for success by creating an open work environment and then “planting” the right people into our culture. Watering is next—and it’s critical. After a team of senior professionals were in place and had formed a strong foundation for Intuitive Company, we had to set them up for success to ensure things kept running smoothly so that our culture and growth wouldn’t wither. One of the
Continue readingPersonas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get out of the mindset of thinking about users abstractly. “User” sounds like it does not refer to real people who have desires, concerns, past experiences.
Continue readingWhen UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in enterprise scale organizations, with long-lasting relationships. Having worked as a consultant, at an agency and in-house, I’ve observed that the organizational location and economics of the user experience team can make or break them. When should you bring in an
Continue readingIn my last installment, I shared how Greg, Tim, and I prepared Intuitive Company for success by focusing on creating an open work environment in every sense of the term. Planting, or placing the right elements into the mix, was our next step. We wanted every aspect of our environment to be a positive influence and encourage great work. You can’t achieve that without first having the right people. Our employees are the “seeds,” if you will.
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