An Out of the Box Rebranding

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Just before the 2020 new year, we decided it was a good time to refresh the Boxes and Arrows brand identity, a time to start a fresh decade with a fresh logo. And, after a few weeks at the drawing board, we’re liking the results.  To us, the new, dynamic, and pleasingly symmetrical icon—a box made of arrows—represents the emerging dimensions of information spaces, greater interconnected continuity between people, and an ever-expanding collection of knowledge which we hope to bring

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Focus on Usage Maturity: Part I

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Designing for All Users by Starting at the Beginning Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the digital or physical products I work on. My UX research has included work on business processes, websites, services, software platforms, digital games, physical products,  and physical properties. I prefer to use a usage maturity matrix and design to meet the

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Cup of coffee

_ pause _

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In the spring of 2002, Christina Wodtke and David Bloxom had a three-buck-chuck infused afternoon and came up with Boxes and Arrows. That kid is now 17 and, like a teenager heading off to college, Boxes and Arrows — and, more importantly, its staff of three — is going to take a little time to think about things to come. This means migrating our hosting, adopting a new look, and optimizing our content, along with solving any technical issues of

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Don’t Send Personal Messages Through LinkedIn (Unless You Want People to Hate You)

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Looking through my parents’ storage boxes, I found letters that my mother and father sent one another prior to my existence. This unfathomable world was decades away from mobile phones, public internet connectivity, and social networking. Along with explanations of humorous or ordinary everyday episodes and proclamations of love, the letters included doodles, crossed out words, and long postscriptums. I don’t know if my mother or father ever dabbed some perfume on their letters hoping to evoke butterflies in the

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Design Leadership for Introverts

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How introverted designers and design leaders can operate successfully in a world where the extrovert ideal is desired. Introduction In Susan Cain’s 2012 Ted Talk, “The Power of Introverts,” she said that we live in a world where the extrovert ideal is desired. As a leader in design, this certainly feels true for me. When people paint a picture of what a leader looks like, it often looks like this: A leader commands the center of attention. A leader is

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