In the spring of 2002, Christina Wodtke and David Bloxom had a three-buck-chuck infused afternoon and came up with Boxes and Arrows. That kid is now 17 and, like a teenager heading off to college, Boxes and Arrows — and,
Continue readingLooking through my parents’ storage boxes, I found letters that my mother and father sent one another prior to my existence. This unfathomable world was decades away from mobile phones, public internet connectivity, and social networking. Along with explanations of
Continue readingHow introverted designers and design leaders can operate successfully in a world where the extrovert ideal is desired. Introduction In Susan Cain’s 2012 Ted Talk, “The Power of Introverts,” she said that we live in a world where the extrovert
Continue readingIn the world of user research, no idea is a bad idea. If you have an idea for a great piece of research, act on it. In fact, your first epiphany is the seed from which all great things will
Continue readingFrom the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points
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