How can the simple act of watching people make better products? Paco Underhill, the foremost expert in behavior market research, talks about the pyramid of knowledge, worshipping at the altar of the CEO, and the need to supersize or specialize.
Continue readingMethod acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.
Continue readingIn the same way that the Internet took us to the next level of interaction, complete with rich visuals, simulations are doing the same for application definition. McDowell explores the ins and outs of new simulation tools. Will one of them work for you?
Continue readingIn part one of “Metrics for Heuristics,” Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.
Continue readingWhy haven’t we figured out search yet? Amanda Spink talks with Christina Wodtke on why searchers still can’t ask a useful question of a search engine, and how Google may be part of the problem rather than part of the solution.
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