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August 23, 2006 Case Studies / Process and Methods

Journeys, Needs, and Trust: A Volkswagen Case Study

Posted by Jason Hobbs

How do you establish trust and meaning for a dedicated and passionate audience, and do it across all media? Jason Hobbs gives a tour of creating a website for Volkswagen.

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July 25, 2006 Visual and Visible

Icon Analysis

Posted by Matt Queen

Icons that are difficult to tell apart can lead to disastrous consequences. Queen shows us how studying the way the human visual system encodes information can lead to more effective icon design.

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July 25, 2006 Design Principles / Learning From Others

The Elements of Style for Designers

Posted by Christina Wodtke

What if E.B. White had written “Hanging Commas 99% Bad” instead of a gentle list of reminders for young writers? Wodtke outlines how White’s list of 22 reminders for writing can be just what young designers need.

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July 5, 2006 Design Principles / Foundational Thinking / Process and Methods

Using Adoption Metaphors to Increase Customer Acceptance

Posted by Sarah A. Rice

We know a product has a lifecycle, but does the language we use for that product also have a lifecycle? From TiVo to the Internet Superhighway, Rice shows us how the metaphors we use have an evoluation all their own.

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July 5, 2006 Design Principles / Learning From Others

Putting the White Back in Strunk and White

Posted by Christina Wodtke

Where do we look for standards and guidelines that we can incorporate into our design work? In addition to the canon of trusted advisors, Wodtke reminds us of a teacher and student who created a series of uncommon guidelines that have a lot to teach about web design.

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