I blacked out when he said he wanted to underline text so that the site looked more interactive. I couldn’t hear him anymore because of the internal dialogue reinforcing my superiority. “He doesn’t think of the user. He only cares
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Creating the Persuasive Pattern Card Deck
One of our finest tasks as designers is to filter the abundance of choice into easily digestible bits. Creating great interfaces is as much about motivating, teasing, leading, and guiding users along—so that they experience value, faster—as it is to
Continue readingHere’s What May Sound Like a Crazy Idea
Build a command line option into your next user interface. Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you
Continue reading10 Practical Tips for Increasing the Impact of Your Research Insights
User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my
Continue readingMethod Mondays: Never Stop Learning
Benjamin Franklin once said: “Tell me and I forget; teach me and I may remember; involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC), we frequently organize the so-called “Method Mondays,” a regular one-hour meeting series
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