The majority of our work at Google has involved conducting user research with small business owners: the small guys that are typically defined by governmental organizations as having 100 or fewer employees, and that make up the majority of businesses
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From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find,
Continue readingHave you ever asked for an update on a project you’d invested a great deal of time and energy in, only to hear “they have completely redesigned it since then”? I did, and it left me with this very empty
Continue readingDesign research has always been about qualitative techniques. Increasingly, our clients ask us to add a “quant part” to projects, often without much or any additional budget. Luckily for us, there are plenty of tools available to conduct online surveys,
Continue readingWhich version of the ‘suspended account’ dashboard page do you prefer? Version A Version B Perhaps you don’t really care. Each one gets the job done in a clear and obvious way. However, as the
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