Focus on Usage Maturity: Part I

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Designing for All Users by Starting at the Beginning

Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the digital or physical products I work on. My UX research has included work on business processes, websites, services, software platforms, digital games, physical products,  and physical properties.

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How to Improve the User Journey on Your Website

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From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points your customers have as well as predicting actions specific audiences might take. About 63 percent of marketers use buyer personas when creating content.

From my experience, here are some steps to help improve your user’s journey once you develop your target audience’s unique buyer persona. Continue reading How to Improve the User Journey on Your Website

Designing for Meaningful Social Interactions

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The age of cheap “like”-hunting needs to come to an end. It all started innocently enough with likes and tweets. Then in a few years, we suddenly ended up with governments scoring people and masses manipulated into meaningless activities to generate more ad revenue.

But it doesn’t have to be that way. Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. Continue reading Designing for Meaningful Social Interactions

Where Do Design and Business Strategy Meet? Design Thinking

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Design is a logical art. It’s the thought process behind the first mark on a page. It’s empathy applied systematically. It’s creative through abductive reasoning.

In other words, designers are no strangers to strategy. Yet even designers themselves forget that the world of design is much larger than mockups and prototypes. This “capital D” conception of design is often referred to as “design thinking,” a problem-solving framework that can be applied across any number of problem domains and at any scale.

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How to Create a Smart Home Product People Actually Want to Use

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For all the hype around the Internet of Things, most people are still content to control their homes manually. A recent Gartner survey found that they don’t mind getting up to adjust the temperature or turn off the lights, and 58 percent of respondents actually prefer the idea of standalone devices to connected ones.

If you’re scratching your head, you’re not alone. If having a connected home makes life easier, why are consumers so skeptical? Who wouldn’t want to control their lights or blinds right from the couch?

IoT’s UX issue

The trouble is that not all household IoT devices make consumers’ lives easier. Before the smart home of the future can become the standard, that needs to change.

Continue reading How to Create a Smart Home Product People Actually Want to Use