Discovery, Research, and Testing Archives - Page 5 of 16

Your Guide to Online Research and Testing Tools

The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not

April 28, 2015 Discovery, Research, and Testing / Learning From Others / Process and Methods

Online Surveys On a Shoestring: Tips and Tricks

Posted by Gabriel Biller and Lada Gorlenko

Design research has always been about qualitative techniques. Increasingly, our clients ask us to add a “quant part” to projects, often without much or any additional budget. Luckily for us, there are plenty of tools available to conduct online surveys, from simple ones like Google Forms and SurveyMonkey to more elaborate ones like Qualtrics and Key Survey. Whichever tool you choose, there are certain pitfalls in conducting quantitative research on a shoestring budget. Based on our own experience, we’ve compiled

March 17, 2015 Design Principles / Discovery, Research, and Testing

Creativity Must Guide the Data-Driven Design Process

Posted by Rameet Chawla

Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to easily measure almost anything, and apps, social media platforms, websites, and email programs come with built-in tools to track data. And, as of late, data-driven design has become increasingly popular. As a designer, you no longer need to convince your

March 10, 2015 Discovery, Research, and Testing / Process and Methods

A Beginner’s Guide to Web Site Optimization—Part 3

Posted by Charles Shimooka

Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2, I presented a detailed and customizable process. In this final article, we’ll cover communication planning and how to select the appropriate team and tools to do the job. Communication For many organizations, communicating the status of your optimization tests is an essential practice. Imagine if your team has just launched an A/B

February 3, 2015 Discovery, Research, and Testing / Process and Methods

A Beginner’s Guide to Web Site Optimization—Part 2

Posted by Charles Shimooka

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal optimization process is beneficial for the following reasons. It organizes the workflow and sets clear expectations for completion. Establishes quality control standards to reduce bugs/errors. Adds legitimacy to the whole operation so that if questioned by stakeholders, you can explain