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November 1, 2016 Learning From Others

Panda’s Guide to User Experience

I blacked out when he said he wanted to underline text so that the site looked more interactive. I couldn’t hear him anymore because of the internal dialogue reinforcing my superiority. “He doesn’t think of the user. He only cares about sales. What kind of stupid idea is that? A really, really stupid one. What happens when someone tries to click the underlined text? Nothing? Awesome plan.” I was stuck in the room for another 15 minutes, so I decided

October 4, 2016 Foundational Thinking

Beyond The Conversation: Context-Fluid Experiences and Augmented Cognition

Posted by Cameron Miller

Have you ever felt like you were having a one-sided conversation with someone? It feels as if you are exerting much effort with minimal feedback or response in return. When we use an application, we can think of this experience as a conversation between the user and the technology. Sometimes, it feels as if we are having that same one-sided conversation with the technology we are using. As modern people, we learn the ins and outs of the tech we

June 14, 2016 Findability / Search and Metadata

Card Sorting a Kitchen Taxonomy

Posted by Grace G Lau

Validating with users is a fundamental part of the taxonomy recipe because all this planning and re-organizing is in vain if my in-laws come back in six months and the kitchen reverts to its original state.

May 12, 2015 Discovery, Research, and Testing / Process and Methods / Software and Tools

Your Guide to Online Research and Testing Tools

Posted by Bartosz Mozyrko

The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not

March 3, 2015 Design Principles / Process and Methods

Mystical Guidelines for Creating Great User Experiences

Posted by Tal Bloom

The Jewish Torah teaches that the Creator created our world through ten utterances–for example, “let there be light.” The Jewish mystical tradition explains that these utterances correspond with ten stages in the process of creation. Every creative process in the world ultimately follows this progression, because it is really a part of the continual unfolding of the world itself, in which we are co-creators. This article aims to present an overview of the mystical process of creation and principal of