In September 2000, Razorfish, Germany was tasked to redesign the main websites for Audi. In the process they explored workgroup software, utilized technology to support the brand ideals and challenged the status quo of current web navigation thinking by proposing a right handed navigation system.
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Coherence, Context, Relevance: Special deliverable #2
There are a lot of things that make deliverables good: coherence, context and relevance hardly constitute a comprehensive list. But by focusing on techniques that achieve coherence, context and relevance, information architects can address the challenges of starting a document, focusing the document and explaining its value.
Continue readingOpening Pandora’s Box: Special Deliverable #1
In the first of a continuing series, Dan Brown will seek to elaborate on the preparation of deliverables, a crucial component in the maturation of Interactive Design. He will regularly explore the nuances of artifacts and share techniques that can help make your deliverables more valuable to other team members and clients.
Continue readingFear of Design
Not so long ago, on my personal site I posted a little entry on design. And a comment was made: “IA is not design.” This sentence has sat vibrating in my head for months. It speaks of bravado in the face of fear. But why should Information Architects fear design?
Continue readingMoving from Flatland to Hyperspace: The “Evolution of a Mindset” Part 2 of 2
Part 2: The intense focus on the user experience differentiates websites from printed products—and information architects from print designers and writers—more than anything else. Information architects must think like print designers and writers—and they must do what print designers and writers do—on a much bigger scale, in “N dimensions.”
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