Deliverables

  If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget. This is also a great opportunity to do market research. Many products fail because they don’t solve…

Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get…

January 8th, 2013

The General Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Marketing Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Engineering Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Sales Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

Interviewing Executives and SME Stakeholders

And Everyone Else

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

A Stakeholder Interview Checklist

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

Project Management for Stakeholder Interviews

And Our Exciting Conclusion

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

Understanding the Business

How to Get Good, Usable Requirements, Part One

Boxes and Arrows is delighted to share this excerpt from Kim Goodwin’s excellent Designing for the Digital Age. When I recently taught a class on user experience design, I found few good resources on gathering business requirements. I was so happy when I cracked open Kim’s book and found exactly what my students needed. And…

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