Design Principles

September 27th, 2010

The Stranger’s Long Neck

Gerry McGovern discusses the importance of task management

In this B&A podcast, Jeff Parks speaks with Gerry McGovern about the thinking that went into his new book. They discuss customers as strangers, the Long Neck, and task management — how to deliver and
measure what your customers want.

March 12th, 2009

Designing the Democratic

Thinking outside of our own cultural influences can strengthen our design decisions.

It is increasingly rare that our users are all from a single nation or culture. Jamie Owen talks about how our own cultures affect our design decisions.

August 28th, 2008

IDEA 2008: An Interview with Andrew Hinton

We all need context to better understand how to react to environments. Andrew Hinton thinks deeply about how context pertains to a world where architecture is
not made of tangible objects. He shares some of these thoughts with Russ Unger.

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