Panda’s Guide to User Experience

by:   |  Posted on

I blacked out when he said he wanted to underline text so that the site looked more interactive. I couldn’t hear him anymore because of the internal dialogue reinforcing my superiority. “He doesn’t think of the user. He only cares about sales. What kind of stupid idea is that? A really, really stupid one. What happens when someone tries to click the underlined text? Nothing? Awesome plan.”

I was stuck in the room for another 15 minutes, so I decided to play a game called “in what universe is this a good idea?”

Continue reading Panda’s Guide to User Experience

Creating the Persuasive Pattern Card Deck

by:   |  Posted on

One of our finest tasks as designers is to filter the abundance of choice into easily digestible bits. Creating great interfaces is as much about motivating, teasing, leading, and guiding users along—so that they experience value, faster—as it is to improve usability by removing friction. This requires an endeavor into product psychology and the art of designing with purpose and intent.

Continue reading Creating the Persuasive Pattern Card Deck

Here’s What May Sound Like a Crazy Idea

by:   |  Posted on

Build a command line option into your next user interface.

Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you as my target audience. I’m talking more about applications used by everyday people outside the IT industry.

Hear me out.

Continue reading Here’s What May Sound Like a Crazy Idea

10 Practical Tips for Increasing the Impact of Your Research Insights

by:   |  Posted on

User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my career to help UX researchers increase the impact of their research insights in applied settings. These tips are intended primarily for in-house research teams, but they may apply to consultancies as well.

Continue reading 10 Practical Tips for Increasing the Impact of Your Research Insights

Method Mondays: Never Stop Learning

by:   |  Posted on

Benjamin Franklin once said: “Tell me and I forget; teach me and I may remember; involve me and I learn.”

At the SAP Design & Co-Innovation Center (DCC), we frequently organize the so-called “Method Mondays,” a regular one-hour meeting series in which the team members share, practice, and test different methods.

In this article, I would like to share the five methods with you that work best for us—they’re worth trying!

Continue reading Method Mondays: Never Stop Learning