If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget.
Continue readingAs I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across
Continue readingGoogle unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a
Continue readingEditors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s
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Tree testing is an effective technique for evaluating navigation and taxonomy. In an environment devoid of visual design and cues, tree tests are useful for assessing existing site navigation and proposed site structure changes. Using my kitchen, I devised a plan to test the findability of my kitchen’s spices and pantries.
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