Are We Taking the “U” Out of UX?

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What is a UX designer? I recently saw a great ad for a senior UX specialist from MathWorks. Some excerpts: Work with the development team to follow a user-centered design approach as you work collaboratively to brainstorm and design innovative solutions to complex problems. Make recommendations to team members about which usability methods to use to answer their questions about users and design directions based on projects’ needs, goals, and constraints. Work closely with team members to conduct user research,

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Case Study: How to Build a Digital User Experience Monitoring System

Most software user experience and product management teams have similar questions: How do users feel about our products? How is our product experience changing over time? How do users feel about a recent change we’ve made in the product? Our user experience (UX) and product teams are no different, so we set up a system that provides an ongoing stream of data that answers these questions and does much more. In this case study, we describe our user experience monitoring

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Tying in Augmented Reality and Virtual Reality to Your Brand’s Digital Presence

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Just as you had mastered SEO, social media, and original content, along come platforms that threaten to disrupt all previous branding experiences. According to a survey by Greenlight Insights, 53% of respondents said they would be more inclined to purchase from a brand that used virtual reality compared to one that did not. Although we are now relatively more familiar with augmented reality (AR) and virtual reality (VR), it is still quite a challenge to understand how to design effective

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Understanding the Value of Workarounds

As I stare down the tiny leaf-shaped fruit well of my yogurt container, I stop to think, why can’t I ever get ALL of the fruit from this little reservoir? There is always some fruit left over. My spoon is too wide to reach the corners. After trying other options in the silverware drawer, a closer look at the back of my spoon reveals the solution; the small and narrow curve of the spoon handle turns out to be a

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How to Use Gamification in Mobile Apps: A Case Study

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Gamification, or the addition of game-like elements to anything that isn’t a game, pops up all over the design world. In my last post for Boxes and Arrows, I focused specifically on gamification in mobile app onboarding. The moment when users first open your app is critical to the app’s success, and you can use gamification as a tool to get a new user through the learning curve. But gamification doesn’t just fit with onboarding. It’s possible to apply gamification

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