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October 3, 2017 Discovery, Research, and Testing / Interactivity

How Do You Gauge the Success of a VR Experience?

Posted by Jake Whiting

Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is

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September 26, 2017 Findability / Search and Metadata

Keep the Kitchen Cabinets from Overflowing

Posted by Grace G Lau

Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the

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August 15, 2017 Learning From Others / Process and Methods

User-Centered Design Is Everyone’s Responsibility: A Launch Checklist

Posted by Ben Rogers

I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and

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July 25, 2017 Design Principles / Discovery, Research, and Testing / Learning From Others

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Posted by Kevin George

Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is

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July 16, 2017 Process and Methods

Monitoring User Experience Through Product Usage Metrics

Posted by Jerrod Larson

Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies,

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