Designing for clients, designing within enterprises, insights from conferences and events, and growing your career. Whether you are new to the design field, or an established professional, you’ll find inspiring guidance in these posts. And perhaps a few warnings of what to avoid.
How can the simple act of watching people make better products? Paco Underhill, the foremost expert in behavior market research, talks about the pyramid of knowledge, worshipping at the altar of the CEO, and the need to supersize or specialize.
Continue readingMethod acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.
Continue readingWhy haven’t we figured out search yet? Amanda Spink talks with Christina Wodtke on why searchers still can’t ask a useful question of a search engine, and how Google may be part of the problem rather than part of the solution.
Continue readingWhat if E.B. White had written “Hanging Commas 99% Bad” instead of a gentle list of reminders for young writers? Wodtke outlines how White’s list of 22 reminders for writing can be just what young designers need.
Continue readingWhere do we look for standards and guidelines that we can incorporate into our design work? In addition to the canon of trusted advisors, Wodtke reminds us of a teacher and student who created a series of uncommon guidelines that have a lot to teach about web design.
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