Gamification, or the addition of game-like elements to anything that isn’t a game, pops up all over the design world. In my last post for Boxes and Arrows, I focused specifically on gamification in mobile app onboarding. The moment when
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How to Use Gamification in Mobile App Onboarding
Playing games is a human impulse. People get a kick out of competing, collecting things, and finishing tasks. You can apply game design elements to anything, which is called gamification. Mobile app onboarding is a useful place for a touch
Continue readingUser-Centered Design Is Everyone’s Responsibility: A Launch Checklist
I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and
Continue readingUnveiling the Specifics of ‘Unsubscribe’ for Email Marketers
Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is
Continue readingMonitoring User Experience Through Product Usage Metrics
Introduction User experience (UX) teams have many types of data at their disposal to ascertain the quality of a digital product’s user experience. Traditionally, these sources have focused on direct customer feedback through methods such as interviews and usability studies,
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