Designing for All Users by Starting at the Beginning Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the
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Category: Process and Methods
Simplify your work and your life by learning the tools and techniques that authors have used to conquered gnarly problem spaces. From avoiding burnout to doing scrappy research on a shoestring budget, you’ll benefit from their experience, avoid making the mistakes they made, and go on to make all new mistakes of your own. (Then contribute your learnings back to us!)
How to Improve the User Journey on Your Website
From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points
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Designing for Meaningful Social Interactions
The age of cheap “like”-hunting needs to come to an end. It all started innocently enough with likes and tweets. Then in a few years, we suddenly ended up with governments scoring people and masses manipulated into meaningless activities to
Continue readingWhere Do Design and Business Strategy Meet? Design Thinking
Design is a logical art. It’s the thought process behind the first mark on a page. It’s empathy applied systematically. It’s creative through abductive reasoning. In other words, designers are no strangers to strategy. Yet even designers themselves forget that
Continue readingHow to Create a Smart Home Product People Actually Want to Use
For all the hype around the Internet of Things, most people are still content to control their homes manually. A recent Gartner survey found that they don’t mind getting up to adjust the temperature or turn off the lights, and
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