Design is Changing Shopping (for the Better)

Technology changes at the speed of light. Just when a shopping experience is updated for the latest craze, something new arrives on the scene and uproots the way people shop online. Even though this happens all the time, some design trends can give hints at how the landscape of eCommerce changes from year to year. Paying attention to these improvements allows us to stay on top of consumer needs and make educated guesses about where and when the next big

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Taking Research out of the Lab

To date, usability testing has been largely confined to usability labs. This ensures a controlled environment where users can interact with products or designs and researchers can field questions. The downside of this is not being able to get the context of use of what you are testing. But a recent project for a life science organization cemented the idea that taking user research out of the usability lab yields the best results.

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Focus on Usage Maturity: Part II

Meet Users Where They Are, Draw Them Deeper In If we want users to remain our users, we ought to entice them deeper into our design ecosystem. Attempts to extend or expand users’ usage, frequently results in designs complicated by added features, and functions. My user experience research has informed digital and physical designs often with an emphasis on correcting the usability of such complexities. Users interact with the things we design at varying levels of usage maturity. Usage maturity

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Focus on Usage Maturity: Part I

Designing for All Users by Starting at the Beginning Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the digital or physical products I work on. My UX research has included work on business processes, websites, services, software platforms, digital games, physical products,  and physical properties. I prefer to use a usage maturity matrix and design to meet the

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How to Improve the User Journey on Your Website

From the moment a user lands on your website until they either leave or convert into a customer, a series of steps lead them from one point to another. Buyer personas represent your typical customer and help address pain points your customers have as well as predicting actions specific audiences might take. About 63 percent of marketers use buyer personas when creating content. From my experience, here are some steps to help improve your user’s journey once you develop your

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