Category: Software and Tools

Discovery, Research, and Testing / Process and Methods / Software and Tools

Your Guide to Online Research and Testing Tools

Posted by

The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not

Continue reading
Deliverables / Design Principles / Discovery, Research, and Testing / Software and Tools

Three Ways to Improve Your Design Research with Wordle

Posted by

“Above all else show the data.” –Edward Tufte Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But can we go faster than line-by-line analysis? Moreover, how can we provide semantic analysis to project stakeholders? Enter Wordle. If you haven’t played with it yet, Wordle is a free Java application that generates visual word clouds. It can provide a compelling snapshot of user feedback for analysis or presentation. Using

Continue reading