Discovery, Research, and Testing Archives - Page 6 of 16

January 13, 2015 Discovery, Research, and Testing / Process and Methods

A Beginner’s Guide to Web Site Optimization—Part 1

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and evolve an optimization program. Part 1 will cover some basics: definitions, goals and philosophies. In Part 2, I’ll dive into a detailed process discussion covering topics

UX Researcher: A User’s Manual

Posted by Victor Yocco

This article is a guide on what to expect, and how to get the most from your UX researcher–a user manual, if you will. You will invest a lot in your researcher and you deserve the greatest return. You should have high expectations for this critical component of your UX team, and following the recommendations presented in this article will help maximize your return. A long and prosperous future Congratulations on hiring a user experience design researcher! When maintained correctly,

September 16, 2014 Discovery, Research, and Testing / Learning From Others / Workplace and Career

Five Things They Didn’t Teach Me in School About Being a User Researcher

Posted by Chelsey Glasson

Graduate school taught me the basics of conducting user research, but it taught me little about what it’s like working as a user researcher in the wild. I don’t blame my school for this. There’s little publicly-available career information for user researchers, in large part because companies are still experimenting with how to best make use of our talents. That said, in the midst of companies experimenting with how to maximize user researchers, there are a few things I’ve learned

August 26, 2014 Agile/Lean UX / Discovery, Research, and Testing

The Right Way to Do Lean Research

Posted by Laura Klein

StartX, a nonprofit startup accelerator, recently devoted an entire day to the role of design in early-stage companies. One panel included Laura Klein, Todd Zaki-Warfel, Christina Wodtke, and Mike Long. Each panelist had made their mark on how design is done in start-ups: Laura wrote the influential O’Reilly book on UX for Lean Startups, and Todd penned the bestselling Rosenfeld Media Prototyping book. Christina has been cross-teaching design to entrepreneurs and entrepreneurship to designers at institutions such as California College

July 29, 2014 Discovery, Research, and Testing / Learning From Others / Process and Methods / User Centered

User Experience Research at Scale

Posted by Nick Cawthon

An important part of any user experience department should be a consistent outreach effort to users both familiar and unfamiliar. Yet, it is hard to both establish and sustain a continued voice amongst the business of our schedules. Recruiting, screening, and scheduling daily or weekly one-on-one walkthroughs can be daunting for someone in a small department having more than just user research responsibilities, and the investment of time eventually outweighs the returns as both the number of participants and size